Abstract:
Papaya cherry is an item of mass consumption and is mainly used in after-mint or mukhvas
and chewing paan or masala. Other user segment is certain bakery products and some sweet
preparations. But bulk of the consumption is by paan/masala selling shops round the year
across the country. It is made from unripe or green papaya fruits and contains substantial
quantum of sugar. Since the customers are scattered very widely, it is necessary to have
proper marketing arrangements.
