Abstract:
Brochures: The Programme The business environ has been character ized by constant changes and upheavals. Especially before 1991, words such as innovation, progressive business practices, risk taking, problem solving, etc, were rather alien to entrepreneurs who primarily focused their energies on fighting bureaucratic hassles and tapping influential connections to make a headway. ‘Entrepreneurship’ as a
discipline, therefore, got relegated to a back seat and not many came forward to voluntarily opt for it. The period soon after, however, witnessed a sea change on the business landscape on account of globalization and privatization. Entrepreneurial
strategies began to be trusted upon to succeed and generate income; market driven, customer oriented approaches became the order of the day and ‘entrepreneurship’ and ‘entrepreneurial skills’ started gaining significance. Experts began endorsing that merely by being born in a business family a person did not get endowed with entrepreneurial attributes; a person needed to study this discipline to pursue it effectively. Aware and
progressive entrepreneurs started rising up the ladder. Technology, customer strategies and markets became the buzzwords so much so that gradually most reputed institutions introduced ‘entrepreneurship’ as a regular subject in their curriculum.
