Abstract:
The Integrated Handloom Development Scheme (IHDS) is an attempt by the Govt. of India to facilitate the sustainable development of the handloom weavers into a cohesive, self-managing and competitive socio-economic unit. In the face of growing competitiveness in the textile industry both in the national and international markets and the free trade opportunities emerging in the post MFA environment, the IHDS is the boost up scheme to empower the weavers to chart out a sustainable path for growth and diversification in line with the emerging market trends. With a view to project handlooms within India and abroad, to create awareness about the unique handloom products and to obtain a feedback of market trends, the Market Survey/ Market Intelligence was incorporated and also sanctioned as a major component under Publicity & Marketing under the IHDS in the Handloom Cluster
