Abstract:
With increasing disposable incomes and changing life-styles, eating habits have also
witnessed a definite shift. This phenomenon is no more restricted to the urban elites but it is
spreading very fast to other areas as well. Thus, the contemplated products have experienced
continuous increase in demand during last few years. Consistent advertising by some
established manufacturers have made these products very popular across the country which
would help the new entrants provided product quality is comparable and prices are
competitive.
