Abstract:
Chips are the most popular variety of snacks and they are consumed round the year by people of all age
groups from all income segments.Potato chips are more popular than banana chips but banana chips
have a special category of consumers and they are preferred by many.Competition is not as fierce as in
case of potato chips.There are some national as well as regional established brands for potato chips but
they are not in a banana chips as the market is small.This provides an ample opportunity to a new entrant
as the market is not dominated by some brands and with good quality and competitive pricing, it is
possible to capture adquate market share.
