Abstract:
The Neon sign board is one of the most popular and attractive media of advertisement widely used by industrial and
commercial firms to popularise their proudcts among the general public. The neon sign board that is installed on tall
buildings attracts the attention of people even from distant places and hence it is ideally suited for advertisements in
busy places like big town and cities. With the expansion of trade and industry the competition in every field is growing
day by day. After liberalization of economic policy, variety of foreign goods are available every where at cheap rates
creating tough competition for industrial and consumer goods in the local market and advertisement has become very
essential for the success of any business activity
