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Catalyzing Small Business Growth: The Five Step Way

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dc.contributor.author Shankar, Raj K
dc.date.accessioned 2016-03-02T09:46:17Z
dc.date.available 2016-03-02T09:46:17Z
dc.date.issued 2016-01
dc.identifier.uri http://hdl.handle.net/123456789/4196
dc.description.abstract There are millions of micro, small and medium enterprises (MSME) in India. Their population is increasing with wide spread entrepreneurship. While it is a positive trend for the sector, MSMEs breaking out of the pack and becoming large enterprises is extremely rare. With India exploding into an opportunity bonanza for entrepreneurial individuals, our high potential MSMEs have tremendous scope to not just thrive but break out full throttle. Lack of a clear and wellcrafted strategy is one reason for its non-occurrence. Much of strategic thinking literature also remains out of bounds for the typical Indian MSME Using academic literature and author's experience with the sector, thispaper provides a simple five-step approach to strategy formulation. This approach can enable MSMEs set the right aspirations, make the right design choices, and recreate their enterprises for scale. en_US
dc.language.iso en en_US
dc.publisher Research Bulletin: The Institute of Cost Accountants of India en_US
dc.subject Strategy and Small Business en_US
dc.subject Strategic Thinking en_US
dc.subject Small Business Strategy Formulation en_US
dc.subject Indian MSME en_US
dc.title Catalyzing Small Business Growth: The Five Step Way en_US
dc.type Article en_US


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