Women Entrepreneurs in Nagpur City: A Study in the Era of Globalization

Abstract

The status of the Indian Women is rapidly changing in the post-independence times due to many factors like rapid industrialization and urbanization, and educational facilities to women. In the era of globalization their contribution to Indian economy can not be denied. To explore the phenomena of women entrepreneurship, the researcher studied 45 women entrepreneurs in Nagpur city. The study is primarily descriptive in nature. The researcher has tried to present a scientific description of a variety of facts pertaining to women entrepreneurs, their socio-economic background, the nature of entrepreneurship, the nature of their enterprise, motivational factors that help women to become entrepreneurs and the problems to women entrepreneurs. The objectives of the present research are as follows - 1. To analyse the socio-economic profile of women entrepreneurs and their enterprises in small scale sector. 2. To explore the motivational factors that help women to become entrepreneurs. 3. To identify problems of women entrepreneurs in setting up and running their enterprises. To suggest strategies that will contribute to greater success rate for women entrepreneurs. For the present study, the researcher has selected 45 small scale women entrepreneurs from the list of members of Lady Entrepreneurs Wing of Vidarbha Industries, Association. All these women entrepreneurs are the respondents for this research. With the help of Interview Schedule all the respondents were interviewed. The facts and data, collected from the respondents is analyzed , interpreted and conclusions are drawn. The study pointed out the various dimensions of women entrepreneurs in the era of globalization. As a consequence of globalization, liberalization and privatization, the scope of business activities and the scope of competition is widened. At the same time, women entrepreneurs have to face new challenges as well as be well equipped with new, modern equipments as qualities, knowledge of technology, etc. The living standard of women has become higher with the enhancing education facilities, changing social attitude, increasing awareness about women's right and increasing self confidence in women. The woman in the era of globalization is a super woman. She is no more a doormat or a docile woman as she used to be in the male chauvinistic society. She gets more exposure and more liberty as compared to the woman in the past. The status of the Indian Woman is rapidly changing in the post-independence times due to many factors like rapid industrialization and urbanization, and educational facilities to women. There are changes in standards of behavior and values, yet the ancient traditions wherein women are concerned are not altogether lost.