EDII Institutional Repository

Browsing 04 Biennial Conference Proceedings by Subject "Market Orientation"

Browsing 04 Biennial Conference Proceedings by Subject "Market Orientation"

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  • Market Orientation of Small Scale Enterprises 
    Sivanand, CH N; Murthy, BEVVN (Centre for Research in Entrepreneurship Education and Development, 1994-03-29)
    The purpose of this paper is to measure the marketing orientation and its relationship to some of marketing practices of small scale industries. The focus of this part is to ascertain the current status of marketing ...
  • Spanish International New Ventures Performance Through Entrepreneurial and Market Orientations 
    Ripollés, María; Blesa, Andreu; Monferrer, Diego (Centre for Research in Entrepreneurship Education and Development, 2007-03-21)
    This paper aims to advance in the study of the factors that influence the international competitive position of international new ventures and their international performance, by analysing how entrepreneurial and market ...

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