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Browsing 04 Biennial Conference Proceedings by Subject "Marketing"

Browsing 04 Biennial Conference Proceedings by Subject "Marketing"

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  • Economic Assessment of Rice Enterprises as Entrepreneurship Options in Northern Nigeria 
    Mohammed, S; Musa, S A (Bookwell Delhi, 2013-02-20)
    Nigeria is the most populous black nation in the world with an unemployment rate of 21%. Most youths in Nigeria prefer white-collar jobs and are ignorant or afraid of becoming entrepreneurs. Agriculture is the mainstay of ...
  • Indian Jute Industry: Its Crises - Need for Entrepreneurial Interventions 
    Rahman, Manish Ur; Sarkar, Debasish; Sarkar, Anirban; Paul, Sourav; Chakrabarti, Jana; Singh, Bikram (Centre for Research in Entrepreneurship Education and Development, 2011-02-16)
    India is the largest producer of raw jute in the world. But the past glory of the Indian jute industry has faded out and it is suffering from stagnancy in recent times. An attempt has been made in this paper to find out ...
  • Market Orientation of Small Scale Enterprises 
    Sivanand, CH N; Murthy, BEVVN (Centre for Research in Entrepreneurship Education and Development, 1994-03-29)
    The purpose of this paper is to measure the marketing orientation and its relationship to some of marketing practices of small scale industries. The focus of this part is to ascertain the current status of marketing ...
  • Taking Challenges in Marketing Products Produced by Women: A Case Study of Women India Trust 
    Basargekar, Prema (Centre for Research in Entrepreneurship Education and Development, 2005-02-09)
    This article gives a brief case study of Women India Trust (WIT), an organization involved in the empowerment of women through providing them training support to produce new innovative products and assisting them in marketing ...

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