EDII Institutional Repository

Browsing 04 Biennial Conference Proceedings by Subject "Marketing Innovation"

Browsing 04 Biennial Conference Proceedings by Subject "Marketing Innovation"

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  • Atyam, Basava Raju (Bookwell Delhi, 2017-02-22)
    Creating a need for one’s product has always been a challenge. Now the necessity has only aggravated by the cut throat competition and high supply demand gap which is skewed more towards supply in majority of the products. ...

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