Eshghiaraghi, Mahtab; Azarloo, Mitra; Habibpoor, Vahab; Salehi, Seyed Yousuf; Jahangiri, Mohammad
(Bookwell Delhi, 2017-02-22)
Entrepreneurial Marketing (EM) is marketing in small and medium enterprises (SMEs). Orientation of
entrepreneurial marketing strategy is Innovation-orientation. Entrepreneurship is defined as a process of
value creation, ...