Abstract:
In US alone women are the majority owners in 30% of all privately held firms. These firms have $2.5 trillion in revenues and employ 19.1 million individuals as per a study made last year. Despite the large number of women business owners, little is known about the motivations that women have for starting their own firms. Hence this study examines the factors favoring the women to start their own business in one of the fields of plastics. For a women entrepreneur, reducing man power and saving the time cycle in production are the biggest solutions to their day to day problems, that leads to a profitable business. The plastics profile business is one of them. It is an attractive project with high value addition and return. One of its segments is manufacturing or marketing the "uPVC (Unplasticised Poly Vinyl Chloride) window & door profiles." Today, the windows are no longer an object for openings in the building, but have variety of applications. It has growth of more than 27% per year, with a demand of 300,000 TPA against the supply of 40 000 TPA. Reasons for its increasing demand are narrated here. Hence, how a women entrepreneur with this item can replace natural materials including wood and metal and that too with minimum man power, is explained in this paper. Various ways are showcased for overcoming the issues of marketing of these products which includes the energy saving and saving of nature (wood). Finally how, the minor changes in this business leads to solutions that saves man power in finishing, painting, transportation and erecting the product are discussed in detail in this paper.
