Abstract:
I. Prodnet aud its Uses
Gold and Silver are precious metals. Products
made out of silver has got very high resale
value. Silver as a metal has high ductile and
malleable properties. A presentation articles
silver utensils has got high preference. Th~
products are generally sold during marriage
seasons. The items are reserved for manufacture
exclusively in the small scale sector.
II. Market Potential
Customers preference for silver utensils as
presentation articles are mainly due to their
high resale value. Marketing scope is limited
to rich and higher middle group. The designs
and finish of articles are required to be eye
catching. Diwali, marriage and birth date
presentation are the main source of marketing.
Fast moving items are katoras and tumblers.