Abstract:
Grassroots in a developing country like India do not consider entrepreneurship as a means to alleviate their basic problems like employment and poverty. The number of people entering into business in the local vicinity of West Bengal is comparatively lower then in other states like Gujarat ,Punjab etc mainly due to lack of entrepreneurial initiative, incrementing population and infrastructural constraints.. The study employed a pro-active approach to investigate the experiences by studying the business traits, constraints, problems and solutions on a live case scenario through the E-Turns initiative lunched in the rural heartland of Midnapur, West Bengal & the Society of Social entrepreneur (So/Se) a trust engaged in assisting entrepreneurs by providing training mentorship and consultancy and innovation based strategies to contain poverty. In doing so it examined personal and motivational factors surrounding the start-up process, the economic and emotional factors, as well as the perceived and actual support and advice available to entrepreneurs on a case to case basis. The paper extensively talks about the SOSE’s poverty alleviation strategy in the rural Bengal through capacity building and deployment of educational solutions, their success the complexities and the failures in great detail.
