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Paradigm Shift in Development of Women Entrepreneurship in Uttarakhand State

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dc.contributor.author Negi, Divya
dc.contributor.author Dangwal, R.C.
dc.date.accessioned 2015-05-30T09:06:26Z
dc.date.available 2015-05-30T09:06:26Z
dc.date.issued 2009-03-19
dc.identifier.uri http://hdl.handle.net/123456789/557
dc.description.abstract Development of the society is directly related to the income-generation capacity of its members. With agriculture as the key income-generation activity, the entrepreneurship based on farm and home can directly affect the income of a major chunk of our population. This paper provides the present situation of women entrepreneurs in India and the various challenges, which they are facing in the changing global scenario. It then focuses on marketing challenges faced by women entrepreneurs, and the various strategies used by them and related organization to overcome the challenges. It becomes essential to empower women technically so as to cope with the changing times and productively use her free time and the existing skills for setting up and sustaining enterprises. This will not only generate income for the family but also improve the decision-making capabilities of women leading to overall empowerment. Women ventures include growing of organic vegetables, flowers and seed production besides taking up mushroom growing and bee-keeping. Some more areas can be like dehydration of fruits and vegetables, chutneys, jams, squashes, dairy and other products which are ready to eat. Psychological stimulation is the prerequisite for putting any idea into action. Empowering rural women is a challenge which can be met by Micro-enterprises in rural area. Micro-enterprises enhance national productivity; generate employment and help develop economic independence and personal and social capabilities among rural women. en_US
dc.description.sponsorship Centre for Research in Entrepreneurship Education and Development en_US
dc.language.iso en en_US
dc.publisher Centre for Research in Entrepreneurship Education and Development en_US
dc.subject Entrepreneurship en_US
dc.subject.other Women Entrepreneurship
dc.subject.other Women Entrepreneurship
dc.subject.other Gender
dc.subject.other Gender Issues
dc.subject.other India
dc.title Paradigm Shift in Development of Women Entrepreneurship in Uttarakhand State en_US
dc.type Article en_US


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