Abstract:
I. Product and its uses
(a) There are different types of umbrellas
used by Gents, Ladies and children. Umbrellas
are extensive used in our country because of
the different climatic conditions so as to protect
against the sun and rain.
(b) Market Potential
The demand for umbrellas .depends upon
climatic conditions, increase In population,
general increase in income, change in social
outlook and customs and export possibilities of
umbrellas.
Delhi is the main market for the umbrellas
in Nothern India. According to the market
reports, the total off-take from Delhi market is
estimated to be worth Rs. 1 crore. 10% of the
total off-take is .consumed in Delhi itself, keep-
ing in view the above mentioned factors. The
demand for umbrellas is expected to increase by
7%' to 10% during the next five years.
