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Browsing Articles by Author "Sinha, Piyush Kumar"

Browsing Articles by Author "Sinha, Piyush Kumar"

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  • Antecedents to Customer Dependency in Buyer–Seller Relationship: A BOP Retailer Investigation 
    Koul, Surabhi; Sinha, Piyush Kumar; Mishra, Hari Govind (Sage Publications, 2016-04-18)
    Relationship marketing research extensively covers such variables as customer dependence, satisfaction, trust and loyalty, which play an important role in building and maintaining long-term relationships. Countries like ...
  • Creating Enterprise Ecosystem in Left Wing Extremism Affected Areas: A Case on Inclusive Entrepreneurship 
    Gupta, Rajesh; Sahu, Akash; Sinha, Piyush Kumar (Sage Publications, 2022-04-21)
    Rural development is a key component and main pillar of the approach towards the development of the nation. Inclusive entrepreneurship (IE) has been propounded to support development of enterprises for the disfranchised ...
  • Path of Creativity and Craft 
    Sinha, Piyush Kumar (Sahitya Sadhana Trust, 2020)
    Creative businesses represent the cultural identity of a region and the country. The pride of India is its diversity in traditions, arts and crafts. These are our heritage governing our values and lifestyles. India ...
  • Success Drivers of Urban Haats Selling Craft Products 
    Gupta, Rajesh; Sinha, Piyush Kumar; Sahu, Akash; Sood, Vandana (Sage, 2020-11-26)
    Craft industry is as much the mainstay of the rural economy after agriculture. It provides occupation to a large section of population. However, it is characterised by fragmented individual artisans on one side and dispersed ...

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