India is the largest producer of various commodities like milk vegetables, fruits, tea, pulses, butter, cereals, and meat. India ranks first in the production of fruits and vegetables. Unfortunately it has also highest ...

Entrepreneurial Marketing is a new concept. It needs both entrepreneurial skills as well as marketing skills for success of any venture. This concept needs a marketer to be innovative, risk-taking and proactive in performing ...

Looking at the growth of poverty and unemployment in developing countries, promotion of micro entrepreneurship and microenterprises is gaining importance in the present context as an important poverty alleviation tool. ...