Entrepreneurial Marketing (EM) is marketing in small and medium enterprises (SMEs). Orientation of entrepreneurial marketing strategy is Innovation-orientation. Entrepreneurship is defined as a process of value creation, ...

Small, Medium and Micro Enterprises (SMMEs) function in both the micro and macro environments, and are subject to internal and external forces in most economies. The monitoring of the external and internal factors and ...

Entrepreneurial networks enable firms to obtain necessary resources, support, information and knowledge, which may be otherwise inaccessible to them. The purpose of the study is to examine the potential impact of entrepreneurial ...

Cluster Development Approach is a key strategy adopted by The Ministry of Micro, Small and Medium Enterprises (MSME), Government of India (GoI) for enhancing the productivity and competitiveness as well as capacity ...

In the last few decades, world economic growth increased substantially due to entrepreneurship, innovation and economic development. Big as well as small business and enterprises have greatly participated in this evolution. ...