Browsing Sectoral Entrepreneurship by Author "Sharma, Roop Lal"

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Digitization in Retailing: A Shift from Multi-Channel towards Omni Channel Retailing and Developing Entrepreneurship in Retailing

Jasrotia, Sahil Singh; Sharma, Roop Lal; Mishra, Hari Govind (Bookwell Delhi, 2017-02-22)

The retail market in past few years has changed dramatically. The introduction of online channel and new technologies like smart phones along with other digital channels and also the introduction of social media have brought ...
Factors Influencing Lifestyle Retail Store Choice: A Qualitative Study on Lifestyle Entrepreneurs

Sharma, Malika; Sinha, P K; Mishra, Hari Govind; Sharma, Roop Lal (Bookwell Delhi, 2017-02-22)

Lifestyle retail in India is a new concept and is growing at a dramatic rate and entrepreneurs are still working on understanding the factors that’s influence shoppers choosing a lifestyle store. Unlike quantitative ...

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