Abstract:
The research on Entrepreneurial Intentions(EI) has explored many demographics in an attempt to understand
the impact of social culture on EI. Literature has offered plenty of support to the possibility that for closely
bonded societies, parental education-level is yet another aspect of culture that is likely to impact (EI).
Alongside, literature has also recognised the uniqueness of economic environment in post-socialist market
economies where unique privileges accrue to government sector employees, by virtue of extensive overlapping
of executive and welfare roles, in absence of established systems. India can be qualified as one such economy
because of a recent shift over to LPG regeime in 1991, after over five decades of predominantly socialist
developmental plans. Impact of parent demographics on EI in Indian context, promises meaningful
contributions to literature. Using indigenous factors to measure employment preferences developed in India,
the article tries to explore the differential in entrepreneurial intentions among graduating students, across
their parental education levels. The study carried out in the Indian State of Jammu & Kashmir, throws light
on the relationship between EI and employment related social behaviour prevalent in post-socialist market
economies like India. The challenges of promoting entrepreneurship in these circumstances are discussed.
