Abstract:
The purpose of this paper is to provide insights into the relationship between the entrepreneurial traits (need
for achievement, risk taking propensity and internal locus of control) and the location of the firm on the
success of microenterprises in the Jharkhand State of India. The primary data was collected from 310 valid
respondents (active microentrepreneurs) by face-to-face interview using the convenience sampling technique
in the State of Jharkhand. The relationship between the entrepreneurial traits and perceptual measures of
business success with the location of the firm was tested. Structural equation modeling was used to identify
the relationship between the entrepreneurial traits, the location of the firm and business success. The results
indicated that the three entrepreneurial traits and the location of the firm are positively related to
microenterprises success.
