Abstract:
Jammu and Kashmir Entrepreneurship development Institute is the dynamic organization primarily working
for the entrepreneurship development in the state of Jammu and Kashmir since 2004. It is the first State level
institution established to execute entrepreneurship development programmes in a structured and orderly
manner. The entrepreneurship development programmes began just as an experiment by Gujarat State
Industrial Corporation (GSIC) and started gaining momentum at National Level in the early 70s. Around the
same period Small Industry Extension and Training Institute (SIET) initiated EDPs in Jammu and Kashmir.
At present various governments and the non-government organizations are working for the entrepreneurship
development in the state. The objective of entrepreneurship development programmes is to sensitize about
problems like unemployment, under developed economy, uneven regional growth etc. and develop an
entrepreneurial friendly environment. The EDPs help in the germination of problem eradicating ideas. The
empirical study is based on critical analysis of entrepreneurship development programmes conducted by
Jammu Kashmir Entrepreneurship Development Institute particularly focusing on the training status of
beneficiaries, training capability of trainers, Time management practices, idea about branding and the
techniques used in branding, and the level of awareness about the individual recognition of the units
developed through the entrepreneurship development programmes and accordingly suggest the suitable
measures to overcome the problems traced out while conducting entrepreneurship development programmes
by Jammu and Kashmir Entrepreneurship Development Institute.