Abstract:
The paper discusses the role of social capital in enhancing Organizational innovativeness in selected Indian
Entrepreneurial firms. Our qualitative in-depth case studies show that both forms of social capital internal
and external are important for bringing about overall organizational innovativeness that in the Product and
the Market. It has been found that external social capital helps entrepreneurs in “idea generation” whereas
internal social capital in “idea implementation”. Our findings indicated that the firms under study were low
on radical innovativeness. However the findings also revealed that they were the high on internal and
“incremental” innovations in management practices and governance structures, which in turn contributes to
the overall organizational innovativeness.
