Abstract:
Today majority of individuals are hooked on digitally. Simply put, they are married to it for better or worse.
The norms of the society are changing and evolving in all the stages. A decade back, college students and
school children were not permitted to bring their mobile phone to the campus, but now a day, management
has to bow down and permit them to carry in silent mode. In the work place productivity gets hampered. In
fact, in this digital age, the youth and the teenagers who have been brought up are showing dysfunctional
activities with a break- down of cognitive abilities as a result of their addiction to electronic gadgets. This
implies that for future generations to be healthy and fit and a de- addiction centre needs to be started.
Established on digital research and recounted evidence this research work, tries to identify the factors for
cognitive abilities break-down . Both electronic & print media is extensively analysed. Where- by
researchers have analyzed different age group, studied secondary research literature, investigated
best practices and steered expert interviews. Exploratory analysis was done through questionnaire to
determine the factors promoting and to identify the variables responsible for addiction. The research is from
students of Amity University. Steered expert interviews were conducted to identify the relationship of the
variables. Factor analysis and T-tests have been conducted on the questionnaire.
