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Browsing 03 The Journal of Entrepreneurship by Author "Oburai, Prathap"

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Book Review: Gerard J. Tellis, Effective Advertising: Understanding When, How, and Why Advertising Works, New Delhi: Response Books, 2004, 201 pp.

Oburai, Prathap; Govindarjan, Shanti (Sage Publications, 2005-09)

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