Digitization in Retailing: A Shift from Multi-Channel towards Omni Channel Retailing and Developing Entrepreneurship in Retailing

Abstract

The retail market in past few years has changed dramatically. The introduction of online channel and new technologies like smart phones along with other digital channels and also the introduction of social media have brought an enormous change in retail business models. This paper focuses on the current digitization that led to emergence of Omni channel retailing in India. The purpose of the study is to find out how digitization has led to shifting of retailing from multi-channel to Omni channel and how this shift has led to Entrepreneurship Development in India. This paper is qualitative in nature and is based on secondary data that has been collected from various research papers and other source of literature.