Abstract:
India can always boast of its rich cultural heritage. Travel and Tourism in India is an integral part of Indian
tradition and culture. It offers a lot and can cater to the different needs of the tourists due to its varied
topography. Today, tourism industry is the largest service sector and an important contributor of foreign
exchange earnings of our country. It becomes important to develop an entrepreneurial quality as it would help
focusing on high growth small and new tourism businesses. It also acts as important catalysts in
technological innovations; as agents of change in market structure. Odisha is enriched with enormous
potentialities of tourism like: eco-tourism, rural tourism and agri-tourism, cultural tourism, etc. Day by day
more and more tourists are attracted to visit the state to witness its mesmerizing beauty and rich culture. On
this backdrop, it is interesting to make a study on tourism sector in the state of Odisha. This paper attempts to
emphasize on the importance of Entrepreneurship in Tourism industry and also the different measures to be
taken in order to promote entrepreneurship that favours the growth of Tourism industry in Odisha and the
overall economy.
