Abstract:
Entrepreneurial Intensity (EI) measures the focus and commitment of entrepreneurs regarding their
entrepreneurial ventures (Liao, Murphy, & Welsh, 2005). The literature surveys suggests that the study of EI
has taken four routes, i.e, original study of EI where EI is defined, EI’s influence on different factors, the
contribution of other factors to study of EI and finally boosted by definite factors impact of EI on other factors
in continuation. Further insight in the last three routes suggests that they have a further inclination towards
definite trend. Present paper studies and analyze the three routes of EI, their link with definite factors and
inclination towards definite trend. The study, further, on the basis of the study forms a lists of importance and
suggests the possible ways to use EI as a tool in business, political and social environment facing a
continuous change.
