Abstract:
Women in India enter into business either due to pull or push factors at play. Pull factor refers to the process
in which women are encouraged to venture into a business with an urge of doing independently something
unique. On the other hand push factors reflects upon the process in which women are compelled to take up
their own business in order to tackle-up their economic difficulties as well as responsibilities. In India, most of
the women are now showing their preferences towards the entrepreneurship rather than going into the fields
of professional or other services. Women are choosing both the traditional as well as the non-traditional
activities and are performing well. Unfortunately, there are difficulties to eradicate completely the evil
conception of male dominated society. Several factors affect the establishment and operation of enterprises and
their business decisions regarding technology, investment, employment, etc., such as, market conditions,
availability of infrastructure and the support and promotional framework of the government. It is generally
believed that the government promotes women to come forward in the mainstream of development through
becoming an ‘Entrepreneurs’. The present study examines some of these issues with respect to Women
Entrepreneurs in U.P. More specifically, the objectives of the study are:
To examine the socio-cultural and economic factors that influence the growth and arena of activity of
female entrepreneurs and to delineate factors inducing women to become entrepreneurs- push and pull
factors.
To identify problems unique to women in setting up and running their enterprises and analyzing the
causes of their relative success and failure.
