Abstract:
Women entrepreneurship is a vital element of strong economic growth of the nation. Although women
entrepreneurship is the best way of self-sufficiency and poverty alleviation but the task is quite complex, risky
and full of uncertainties. Women entrepreneur has to face spontaneous changes which directly or indirectly
influence their state of mind. Several approaches are used by entrepreneurs for effective communication and
lasting relationship with clients to be successful and one such technique is Transactional Analysis (TA). This
study inspects TA among women entrepreneurs. Standardized instrument was applied for assessing TA
among total 270 women entrepreneurs, 90 from each sector i.e. manufacturing, trading and service. All the
subjects were using transactional styles in three ego states viz. Parent, Adult and Child but significant
differences were not found. Optimum use of TA was noticed among women entrepreneurs of manufacturing
sector and explicitly in subjects of food product manufacturing sub-sector. Adaptive style was most preferred
whereas reactive style was least preferred by all the subjects. Regulating, task managing and adaptive styles
were much preferred in Parent, Adult and Child ego states respectively. The study is evocative that success of
any enterprise is greatly influenced by TA and rational efforts must be devoted for its improvement and use
in business context.
