Abstract:
Women entrepreneurship is gaining recognition in the world of business today. The increasing participation
by the women in entrepreneurial activity necessitates to understand the various aspects of women
entrepreneurship. Over the period, women entrepreneurship has gained a significant place among the
researchers, especially for the challenges faced by women in making and running an enterprise. There is
immense research on women entrepreneurship its challenges and suggestions to overcome it. The present
paper will be elucidating the existing research and suggestions made for the individual determinants of
women entrepreneurship. The study will further state the differences in earnings by the women in selfemployment
vis-a-vis job and reasons thereto. Further, the research will review behavioural aspects of
entrepreneurship such as – risk aversion, intuition and confidence – for understanding the factor influencing
the earning capacity of women-led enterprises. Overall, the paper is an attempt to provide explanation of
major changes in the ecosystem of women entrepreneurship given the standard economics framework in
general and behavioural economics framework in particular.
