Shift in Strategy for Entrepreneurial Programme Promotion

Abstract

Over the last few years the growth in employment market fuelled by the entry of MNCs has led to a shift towards jobs with the employment market in India. With this the long held strategy for promotion of Entrepreneurial programmes ('Why be a job seeker when you could be a job creator') requires a fresh look. There is a need to recognize that Entrepreneurship requires not just the 'left-overs' from the Employment market, but people with a zeal and passion towards creating new. The path towards Entrepreneurship should be guided by 'global' opportunities with abundant resource pool for the Programme learner to connect with. It has been observed by the author that instead of laying stress on Entrepreneurial Motivation for the person, the creation of Entrepreneurial Environment is what reaps more benefits. This paper presents the Case study of Promotion of an Entrepreneurial Programme (OLPE) of EDI for 1. People who are seeking employment through Employment Exchange (http://www.talimrojgar.org/) and 2. People constituting the cluster consisting of the Textile Markets of Surat. The paper tries to compare types of conversion rates for both categories of persons along the following points: 1. Percentage of People joining the OLPE programme to the number of persons contacted. 2. Percentage of People actually becoming entrepreneurs to the number of persons joining the course. While the author contacted over 5000 People and has been trying to work out their conversion rates with a fair level of confidence, the calculation for the second conversion rate is more complicated with less data to handle