Abstract:
The article focuses on the study of prevailing decision
making styles of Small Scale Industrial (SSI) Units.
It presents data collected from 200 SSI units from
Bhavnagar – a coastal city of Gujarat, India. The
objective of writing the article is to depict heuristic
decision patterns of small and medium enterprises,
and the rare use of analytical or statistical business
intelligence tools in decision making processes. It
would be interesting to study the design of decision
taken on routine basis in small units, poorly equipped
with technology and technical know-how. The paper is
descriptive in terms, and lays a lucid picture of present
decision making processes.
