Abstract:
Agriland, a company promoted by the scientists with rich experience in the field of entomology
and plant pathology is committed to scale up and commercialize biological plant protection and
plant nutrition products. Right from the inception, the company has substantially been active
in the promotion of biological products and to be with the tradition. Agriland is striving hard
to develop environmentally sound products to keep the pace with changing farming scenario
in WTO regime. This case also discusses that how diversified products and wide range
promotional and marketing strategies have helped the company to reach this stage so as to
synchronize the supply chain in expanded market.
Description:
Article appeared in "Cases in Management" book which were edited by Srivastava, Sanjay and Jhajharia, Parul.
