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Browsing 15 - 01st National Seminar on Current Research in Indian Entrepreneurship (Mar. 1994) by Subject "Small Scale Enterprises"

Browsing 15 - 01st National Seminar on Current Research in Indian Entrepreneurship (Mar. 1994) by Subject "Small Scale Enterprises"

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  • Market Orientation of Small Scale Enterprises 
    Sivanand, CH N; Murthy, BEVVN (Centre for Research in Entrepreneurship Education and Development, 1994-03-29)
    The purpose of this paper is to measure the marketing orientation and its relationship to some of marketing practices of small scale industries. The focus of this part is to ascertain the current status of marketing ...

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