Mobilisation of Resources for Entrepreneurial Growth: A Grass-root Research

Abstract

Entrepreneurship today is a very new and upcoming subject and needs a lot of study and research in its various different aspects. Though India today has opened up to liberalization and industrialization yet not much importance have been given to small business and its entrepreneurs. Keeping this in mind and also the massive unemployment problem at hand, we have to evolve strategies to combat both. Hence understanding of the grass-root resources i.e. natural, human and financial in of a paramount importance. India is a country a diversity of resources and climatic variations. Hence a single plan regarding small business industrialization and employment will not be applicable to the whole country. Therefore entrepreneurial research and planning should be a bottom-up approach. In this approach the local potential entrepreneurs have to be identified and motivated to optimize resources for entrepreneurial growth. The researcher here as studied a simple village in a particular panchayat and based on this has drawn the conclusion that his findings can be generalized to the whole panchayat which comprises of the power of planning and administration of the villages under them since they possess best knowledge of the local resources and its optimization. This would be one major step towards industrialization and mass self-employment generation.