Abstract:
In a situation where the rural economic scenario is burdened by unemployment-relief-oriented official programmes it may sound futile to expect any urge or motivation among the affected needy people to adopt a "Business Career" involving perceived risks. However, since the early seventies the "relief" approach was partly replaced by new programme aimed at generating a work culture among the unemployed - both urban and rural - and to foster a sense of motivation for the attainment of fruitful income-generating career considered to be most suitable in the existing circumstances. The new "Growth"-oriented programmes brought about a climate of entrepreneurship development in the country, and this climate has been able to some extent, in accommodating the age-old compulsions.
