Abstract:
Setting up a startup involves uncertainty and difficulties; not only in arranging for finances or resources but in risking one’s time, comfortable family life, secure job, tension free work environment and above all less difficulties and a hassle free carefree life. The one who risks all such comforts, organizes available resources and sustains the pressure involved is the one who is able to give birth to a successful business organization. The present case is written with this focus as to how a middle-class couple takes a crucial decision to sacrifice their tension free life, come out of their comfort zone and are able to set up a startup, through which they are able to generate income and employment and which has now transformed into a successful business venture.
