Abstract:
In today's technology oriented world, an ever increasing number of entrepreneurs is entering technology oriented business. This is true of India as well, but not necessarily of women entrepreneurs in the country, even though the number of technically qualified women has been increasing steadily since independence. This article, based on an empirical study with some women owner managers of technology based business units as well as those of non-technical units, explores the question of what it takes for a woman to enter a technology based business, and what makes her different from her non-technical counterpart in her approach to business. It is hoped that the article will provide some pointers to the structure of enterprise training programmes so that going away from the 'one-size-fits-all' approach, these programmes can be developed to suit the specific needs of their target -segment and provide relevant guidelines to entrepreneurs.
