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Browsing Articles by Subject "conjoint experiment"

Browsing Articles by Subject "conjoint experiment"

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  • Ma, Dalong; Mattingly, E. Shaunn; Kushev, Trayan N.; Ahuja, Manju K.; Manikas, Andrew S. (Journal of Entrepreneurship, 2019-03)
    Drawing on threshold theory, we examine the effects of attributes of alternative opportunities on persistence decisions of family business entrepreneurs. The results of our conjoint experiment show that: (a) family ...

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