Abstract:
This study uses social cognitive theory as basis to propose an integrative,
multilevel research model that examines how entrepreneurs evaluate
opportunities. We use a conjoint experiment coupled with hierarchical
linear modelling to empirically test the model. Results indicate that age,
gender, social capital relatedness and dispositional regulatory focus will
have an impact on evaluation decisions. The study contributes to the
extant research on opportunity evaluation by examining how entrepreneurs
evaluate opportunities and by providing an integrative framework
for the field of entrepreneurship.
