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Browsing 03 - 13th Biennial Conference on Entrepreneurship (Feb. 2019) by Subject "Ahmedabad University"

Browsing 03 - 13th Biennial Conference on Entrepreneurship (Feb. 2019) by Subject "Ahmedabad University"

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  • Food Truck Park ‘Meal on Wheels’: UGRP Project Ahmedabad 
    Shah, Esha; Kaur, Preet (Bookwell Delhi, 2019-02-22)
    Ahmedabad, an enterprising city of Gujarat, has been widely appreciated and praised all over the world for its wonderful food delicacies. With changing times, young entrepreneurs and enthusiasts are giving a new twist to ...
  • Gender Role Congruity in Family Businesses of India 
    Gokhru, Anjali; Saxena, Siddhartha (Bookwell Delhi, 2019-02-22)
    Family businesses are considered to be paradoxical units, where the decisions are generally taken by the leader within the family business. Women seeking positions in family businesses often encounter considerable challenges ...
  • Indian Premier League's (IPL) TV Advertisements: A Reaction Profile 
    Bhatt, Vivek; Kadiya, Shriram; Chocha, Vishal (Bookwell Delhi, 2019-02-22)
    In a cricket crazy nation like India, any cricket event draws marketers’ attention as marketers can advertise their products and services to the masses through television commercials and other means. However, it is ...
  • Regional Study of a Socio-Economic Cluster in Heritage Management 
    Shah, Esha R (Bookwell Delhi, 2019-02-22)
    The research paper ‘Regional study of a socio-economic cluster in heritage management’ is an attempt to explore the dynamic functioning of the unit Ahmedabad Heritage Venture Lab and the specialized micro start-up ventures ...
  • Retail Business Transformation and Consumer Experience: An Experimental Perspective 
    Chocha, Vishal; Bhatt, Vivek (Bookwell Delhi, 2019-02-22)
    Retail has been in long term transformation for more than a couple of decades, worldwide. Retail outlets are not just increasing in number, in country, but at the same time they are more aware and alert about appealing ...
  • Transmission of MEMEs and its Role in Digital Marketing 
    Malbary, Azhar; Ranpura, Brinda; Savani, Dhruv; Jain, Jainee; Mundra, Jay; Upadhyay, Juhi (Bookwell Delhi, 2019-02-22)
    Meme is an activity, a concept, or a unit of media that spreads from person to person via internet .Thus; we can say that memes and internet undoubtedly, are interrelated to each other. Meme, being the most viral and popular ...

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