EDII Institutional Repository

Entrepreneurial Marketing

Entrepreneurial Marketing

 

Recent Submissions

  • Transmission of MEMEs and its Role in Digital Marketing 
    Malbary, Azhar; Ranpura, Brinda; Savani, Dhruv; Jain, Jainee; Mundra, Jay; Upadhyay, Juhi (Bookwell Delhi, 2019-02-22)
    Meme is an activity, a concept, or a unit of media that spreads from person to person via internet .Thus; we can say that memes and internet undoubtedly, are interrelated to each other. Meme, being the most viral and popular ...
  • Social Media Marketing for Growth of SMEs 
    Agrawal, Avani; Saxena, Kavita (Bookwell Delhi, 2019-02-22)
    With the growth of Internet and smartphone penetration in India, The Social Media is moving large segment of the people in many ways. The Social Media’s acceptance led by social media marketing channels offers marvelous ...
  • Role of Marketing in Tribal Entrepreneurship: A Study 
    Basu, Analjyoti; Dey, Shuvendu (Bookwell Delhi, 2019-02-22)
    Tribal entrepreneurship mainly considers ways and means of how to best utilize the resources available to the tribal community and contribute to their overall development. Strategic utilization further helps in growth ...
  • Retail Business Transformation and Consumer Experience: An Experimental Perspective 
    Chocha, Vishal; Bhatt, Vivek (Bookwell Delhi, 2019-02-22)
    Retail has been in long term transformation for more than a couple of decades, worldwide. Retail outlets are not just increasing in number, in country, but at the same time they are more aware and alert about appealing ...
  • Indian Premier League's (IPL) TV Advertisements: A Reaction Profile 
    Bhatt, Vivek; Kadiya, Shriram; Chocha, Vishal (Bookwell Delhi, 2019-02-22)
    In a cricket crazy nation like India, any cricket event draws marketers’ attention as marketers can advertise their products and services to the masses through television commercials and other means. However, it is ...
  • Impact of a Platform Facilitating Sales through Direct Linkage for Micro-Entrepreneurs of North Karnataka 
    Lahri, Siddharth Raj; Chatterjee, Ahana; Pasumarthy, Soumya (Bookwell Delhi, 2019-02-22)
    Micro-entrepreneurship is being increasingly perceived as one of the noticeable methods for poverty alleviation in rural India. It diminishes the burden on job creation, empowers self-sufficiency and encourages an ...