Browsing Entrepreneurial Marketing by Title

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Social Media Marketing for Growth of SMEs

Agrawal, Avani; Saxena, Kavita (Bookwell Delhi, 2019-02-22)

With the growth of Internet and smartphone penetration in India, The Social Media is moving large segment of the people in many ways. The Social Media’s acceptance led by social media marketing channels offers marvelous ...
Transmission of MEMEs and its Role in Digital Marketing

Malbary, Azhar; Ranpura, Brinda; Savani, Dhruv; Jain, Jainee; Mundra, Jay; Upadhyay, Juhi (Bookwell Delhi, 2019-02-22)

Meme is an activity, a concept, or a unit of media that spreads from person to person via internet .Thus; we can say that memes and internet undoubtedly, are interrelated to each other. Meme, being the most viral and popular ...

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