An Empirical Study on Women’s Perspective of Women- Led Enterprises: With Special Reference of Maharashtra

Abstract

The role of women in enterprises is not limited to an individual level but their sustainable business model impacts the entire family, community and society. Whether it is a corporate or social organization, women can perform effectively and efficiently in all areas of expertise. They are change makers of society in their own way by reinventing the world while addressing many issues in a comprehensive way. It is favorable to have women entrepreneurs as they hold the ingenuity and holistic perspective for sustainable growth of the economy. The perspective of women will add an interesting outlook to the research about their acceptance to women-led enterprises and women empowerment. This study ensures some sense of the sheer breadth of different approaches and perspective of 150 women across different regions of Maharashtra on women-led enterprises and entrepreneurship. The study aims to understand the women’s perspective on the factors which includes Government policy, women-led enterprises in rural and poor areas, competence, higher education, comparison with general enterprise, innovation, leadership, funding, society acceptance, business diversification, global goals for promoting women entrepreneurship, national mission schemes, digital economy, risks, modern business opportunity and barriers. The samples were selected using a stratified sampling technique. The data analysis is performed on SAS platforms Enterprise Guide and Visual Analytics Studio has underlined the perspective of women across Maharashtra. The study indicates the linkage between perspective & opportunities for the growth of women-led enterprises. It also identifies the barriers and challenges encountered by them.