Motives of Women Entrepreneurs

Abstract

Women entrepreneurship is a vital element of strong economic growth of the nation. Although women entrepreneurship is the best way of self-sufficiency and poverty alleviation but the task is quite complex, risky and full of uncertainties. Motivation can deal this situation in a better way as it converts negative into positive attitude. It also helps women entrepreneurs to work in a desired way to attain their entrepreneurial objectives. The study envisages factors motivating the women to become entrepreneur. Self-constructed instrument was applied for assessing motivating factors in three sectors. The sample comprises of total 270 women entrepreneurs, 90 from each sector i.e. manufacturing, trading and service. Findings revealed that all the women entrepreneurs were motivated by individual, social, economic, work and other core motives. Individual motives were chief motive for women engaged in training and hobby institutes. Social motives affected more to the women having beauty parlors and slimming centers. Garment traders were mainly motivated by economic motives. Sub-Sector wise findings showed that garment manufacturers were highly motivated which was, followed by subjects of training and hobby centers. Overall, it was found that traders were having highest motivation and manufacturers were least motivated. Thus, motivation level of active & emerging women entrepreneurs must be improved for the success of enterprises.