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The Entrepreneurial Journey of Satyajit Bhatt: An Efficacious Pair of Peril and Potential

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dc.contributor.author Desai, Pranav
dc.contributor.author Bhatt, Maitri
dc.date.accessioned 2019-03-14T16:25:12Z
dc.date.available 2019-03-14T16:25:12Z
dc.date.issued 2019-02-22
dc.identifier.isbn 9789386578402
dc.identifier.uri http://library.ediindia.ac.in:8181/xmlui//handle/123456789/7901
dc.description Thirteenth Biennial Conference on Entrepreneurship/ Edited by Sasi Misra, Sunil Shukla, Ganapathi Batthini en_US
dc.description.abstract The case study explores a saga of an out-of-the-ordinary entrepreneur who did not come from Affluence, Family Business Background or a Stereotypically Entrepreneurial Community. Satyajit Bhatt is a Self- Taught Entrepreneur, having an Exhaustive Insight of Pharmaceutical Market and established a venture named Nimbus Marketing and Nima Medical Store. After investing his seven months of salary into a single project of NIMBUS MARKETING he has also registered the companies namely Neon India Medical Agency and Nephurocare Pvt. Ltd. After the experience of success and failure of all three ventures; later he has also started a new venture named Benovo Remedies. Entrepreneurship Trainers, Teachers and students may study this case for discussing the time-worn questions: (1) Whether entrepreneurs are born or made (2) Leadership style and roles of a first generation entrepreneur and (3) Succession Planning for Entrepreneurs. en_US
dc.language.iso en en_US
dc.publisher Bookwell Delhi en_US
dc.subject entrepreneurship development en_US
dc.subject pharma entrepreneurial journey en_US
dc.subject nimbus marketing en_US
dc.subject benovo remedies en_US
dc.title The Entrepreneurial Journey of Satyajit Bhatt: An Efficacious Pair of Peril and Potential en_US
dc.type Article en_US


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