Abstract:
The fluctuating economic conditions and the pressures of competition force business owners and managers to
try out many different performance improvement concepts and tools, often with mixed results. Business
Intelligence (BI) is one such concept and tool which combines operational data with analytical tools to present
complex and competitive information to planners and decision makers by improving the timeliness and
quality of inputs to the decision process. Organizations adopt BI tools and information systems to learn from
the past, control the present and predict the future. BI is used to understand the capabilities available in the
firm; the state of the art trends, and future directions in the markets; the technologies, and the regulatory
environment in which the firm competes; and the actions of competitors and the implications of these actions.
The emergence of data warehouse as a repository, advancements in data cleansing, increased capabilities of
hardware and software, and the emergence of analytics all combine to create a richer business intelligence
environment. While large organizations are known to use BI, not much data is available about SMEs using
BI for business benefits. This study compared the extent of usage of BI in SMEs and Large Organizations in
Ahmedabad region across samples selected from the manufacturing and services sectors.
Description:
Thirteenth Biennial Conference on Entrepreneurship/ Edited by Sasi Misra, Sunil Shukla, Ganapathi Batthini
